Publication Ad

This piece was the publication ad. We were to get a quote from a magazine and find the specifications. My Full page ad with bleed was 8 1/4 x 11 1/8 with the live area of  7 1/2 x 10 3/8 and the 1/3 page ad with bleed 3 x 11 1/8 with the live area of 2 1/4 x 10 3/8. The target audience were women from age 17 and up, my call to action was to have the reader or audience to go to the web site or to the store to shop. This ad's purpose was to get women interested in winter fashion that Target will be carrying and to have women start thinking about winter shopping and fashion.