VML: Impact of Emerging Media Presentation, Joe Crisby PSU Grad

On Thursday November 11th 2010, a former PSU Grad came to speak about The VML: Impact of Emerging Media company in Kansas City. He is the director of advertising. He spoke about how social media is taking over! Both education and marketing are attempting to connect to an audience with the intent if making an impact on the world. Social Media is controlling everything, from decisions that students make to decisions that parents make. If someone were to post on there facebook status that  a restaurant had bad food or service then all or half of there friends would see it and make a comment or take that in as a bad place to go eat. He talked about how all of consumers are influences on other consumers and that one little bad or good thing can help or hurt a business. This is why all businesses want to be apart of some type of social network, this helps business and can also show the businesses what consumers are saying about there business to help improve any imperfections that business may have. Joe also talked about the technology is getting better and every consumer has some sort of a smart phone or Ipad or some type of mobile device that allows consumers to access the internet and all the social networks from there fingertips! This makes a huge impact on most businesses and companies as well because consumers can control how well businesses do by just a few seconds, this makes it very difficult for most businesses to keep up with there consumers. Joe mostly works with businesses and getting there web sites up to date and gets them into the social networks to help get there name out in the eyes of consumers. This usually helps businesses find out what consumers want and how they are willing to get the information they are looking for. I think that Joes presentation was very helpful into understanding that social media is taking over and that soon everything will be digital and easier to get the information we want faster and easier than ever