Gap Logo Change

The Gap  company had wanted a new logo to coincide with what it says was its updated image, including having more modern designs of jeans, pants and other clothing. They were wanting something more modern and up to date with the logo change. Gap was looking for something that would attract the younger crowd and looking for something that would help the company in sales, and to compete with the rival stores like forever 21, Levi's and Crew.  Unfortunately the decrease in sales and disappointment at its continuing sales slump, and how gap had spent weeks meeting with brand presidents discussing how to make the stores stand out from their rivals.  The Gap brand's financial performance, and difficulty at winning back customers after the change in the logo.
The change of original brands had taken a huge impact on the gap company in changing the brands just to fit the new logo, this started costing money and fans of gap were not happy with this sudden change in the logo. Gap has over 700,000 fans on facebook that were so outraged about the new logo change that they didn't know how to react to this new logo. Gap fans didn't like the new logo and took out all there anger about it on the social media, posting comments on twitter and facebook. The news and dislike of the new logo quickly had Gap rethinking the decision of changing the logo. I think that Gap should have given the fans a chance to speak out about the blog and maybe have a contest for the fans to submit a new logo. This I think would of helped the media ease into the case of Gap changing the logo.
The lessons that Gap learned form this huge change is that they need to think things through more before they decide to change the whole company look. My thoughts of the new logo and the old logo are that the old logo looks so much better than the new logo. The new logo just was a complete turn from the whole company, the new logo just was not a very well planned out and the process they went through was not professional. I think if they were going to change the logo they should have kept the same theme with the original logo but maybe change type or ad a simple graphic that would speak out more than the plan letters.

Image source | blog.learnvest.com